- Survey of 3,002 shoppers.
- Alice & Wonder (Chicago) emerged in #1; followed by District 23 Boutique (Springfield) + Perfectly Posh Boutique (Marion).
- Interactive map included.
As the temperature drops, shoppers are wrapping up in more than just scarves – they are rethinking how and where they spend. From Naperville to Joliet, local boutiques and resale stores are seeing a flurry of cold-weather shoppers eager to stay warm without breaking the bank.
A new survey by Advance America, based on responses from 3,002 shoppers, reveals the independent clothing stores most beloved for affordable winter fashion. In Illinois, the top 3 were as follows:
#1. Alice & Wonder, Chicago
Alice & Wonder is a boutique in Chicago, Illinois, offering a curated selection of women’s clothing, accessories, and gifts. Their winter collection features cozy sweaters, stylish outerwear, and elegant accessories, perfect for layering during the cooler months. With a focus on providing unique collections and personalized service, Alice & Wonder ensures that every customer finds pieces that are both fashionable and functional for the winter season.
#2. District 23 Boutique, Springfield
District 23 Boutique in Springfield, Illinois, offers a curated selection of women’s clothing, accessories, and gifts. Their winter collection includes cozy sweaters, stylish outerwear, and elegant accessories, perfect for layering during the cooler months. With a focus on providing unique collections and personalized service, District 23 ensures that every customer finds pieces that are both fashionable and functional for the winter season. District 23 Boutique donates 100% of its profits to the Cochlear Implant Awareness Foundation (CIAF) to help deaf people hear.
#3. Perfectly Posh Boutique, Marion
Perfectly Posh Boutique in Marion, Illinois, offers a wide range of women’s fashion and accessories, including cozy sweaters, stylish outerwear, and elegant accessories. Their winter collection is designed to keep you warm and stylish during the cooler months. With a focus on providing unique collections and personalized service, Perfectly Posh ensures that every customer finds pieces that are both fashionable and functional for the winter season.
Elsewhere across the country, other favorite stores were:
Mure + Grand, New York, New York
Mure + Grand is a boutique in Little Italy that offers a blend of fashion and gifts. Known for its floral displays and eclectic mix of items, the store provides customers with a curated selection of clothing, accessories, and gifts that reflect a bohemian-chic aesthetic. Each visit to Mure + Grand is an experience, with new finds and inspirations awaiting around every corner. The boutique has become a favorite among locals and visitors alike for its unique offerings and inviting atmosphere.
Apricot Lane Boutique, Moorestown, New Jersey
Apricot Lane Boutique in Moorestown is an independently owned store that’s part of a larger brand family. It offers a wide range of women’s fashion apparel, jewelry, handbags, accessories, and gifts. The boutique prides itself on providing flattering, timeless, and fun clothing and accessories that are high-quality and affordable. With a relaxed atmosphere and expert staff, Apricot Lane ensures each customer finds the perfect look for any occasion. Their commitment to community and customer satisfaction makes them a beloved local business.
Inspyre Boutique, Denver, Colorado
Inspyre Boutique is a locally owned women’s boutique with four locations throughout the Denver, Colorado, metropolitan area. They are dedicated to finding the most incredible fashion, accessories, and gifts for women. The boutique offers a wide range of stylish options suitable for Colorado’s winter season, including cozy sweaters, chic outerwear, and versatile layering pieces. With a focus on providing a comfortable, fun atmosphere, shopping at Inspyre Boutique feels like shopping with a trusted friend.
Prism Boutique, Long Beach, California
Prism Boutique is a California-based boutique with locations in Long Beach and Palm Springs. Known for its curated collections of women’s clothing, accessories, and home goods, Prism offers a blend of modern and classic styles suitable for various occasions. Their offerings include cozy sweaters, stylish outerwear, and versatile layering pieces, perfect for California’s cooler months. The boutique’s commitment to quality and style ensures that shoppers can find pieces that are both fashionable and functional for the winter season.
Still in Style, Austin, Texas
Still in Style is a consignment boutique in Austin that offers women’s apparel, accessories, and gently used pieces. The shop’s consignment model helps keep prices accessible; consigned sweaters, coats, and layering items often arrive at much lower costs than retail. For Austinites facing cold snaps, Still in Style provides a budget-friendly option to layer up without overpaying — a practical route to warmth via resale rather than full new price tags.
Interactive map showing the top affordable independent clothing store in each state (click on ’embed’ to host on your site)
“This list really reflects how people are redefining value this winter,” says Laura McCutcheon, VP of Marketing at Advance America. “It’s not about spending less for the sake of it — it’s about spending smart. Independent retailers have become the heartbeat of that shift, blending local style with practicality in a way big-box stores can’t match.”
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