7-Eleven, Inc. celebrates a generation of good behavior this year with the 20th anniversary of its Operation Chill® incentive program for youngsters. For two decades, U.S. police officers have been “ticketing” kids they catch doing good with Operation Chill FREE Slurpee® drink coupons. Many of those kids are adults now, and may even have children of their own who are eligible to receive a frozen beverage treat, compliments of 7-Eleven® stores.
Operation Chill was developed by 7-Eleven to reward and encourage good behavior by kids during the hot, summer months when communities often experience a rise in loitering, shoplifting and graffiti and to support law enforcement agencies’ community relations projects. This program was started in Philadelphia 20 years ago, as a way to give police a positive reason to interact with children and teens; it’s expanded across the country, and DeKalb has taken part for several years.
This year, the DeKalb Police department is again joining with the 7-Eleven convenience store chain in its “Operation Chill” campaign; officers will be encouraged to give kids tickets good for free Slurpees at the local 7-Eleven store. The DeKalb Police Department has 500 of these coupons to give away during the waning days of summer, and the start of school.
“For 20 years, Operation Chill has been rewarding kids for their good behavior being positive role models,” said Nancy Lear, 7-Eleven senior manager of Corporate Social Responsibility and Community Relations. “Kids especially need to be recognized when they’re caught making the right or a good decision, not just when they mess up. Every year, more law enforcement agencies learn how Operation Chill helps community policing and interaction with their youngest citizens and have signed up. We hope they and 7-Eleven can reach new generations with this frozen treat for years to come.”
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