- Poll of 3,019 asking respondents how much they would hypothetically pay for a perfect night’s sleep.
- Residents of DuPage; Will; McHenry; Kane; Kendall would pay the most for sleep.
- Infographic included.
From new moms to overworked professionals and those facing financial strain, millions of Americans are running on empty. They crave more sleep – but for one reason or another, just can’t seem to get enough of it. But in a culture where productivity often overshadows rest, many find it difficult to prioritize sleep. The question isn’t just who is tired – it’s how much they’d be willing to invest for one night of perfect rest.
SleepJunkie, a resource for sleep advice, surveyed 3,019 adults with a single hypothetical question:
How much would you pay for one guaranteed night of perfect sleep?
The results read like a state bidding war for rest:
Top 5 Illinois Counties Willing to Pay for Sleep:
1. DuPage – $149.616
2. Will – $140.592
3. McHenry – $138.96
4. Kane – $138.312
5. Kendall – $137.808
Bottom 5 Illinois Counties:
1. Calhoun – $88.248
2. Hardin – $89.544
3. Alexander – $90.768
4. Pope – $91.128
5. Hamilton – $92.64
But beyond the dollar figures, the survey revealed just how deep the sleep crisis runs – and who’s suffering most. Overall, Illinois residents say they are willing to pay $122.74 on average for a perfect night’s sleep.
Wake-Up Call: The State of Illinoisan Sleep
Most respondents admitted they rarely wake up feeling fully rested – averaging just three nights a week where they feel truly refreshed.
So what’s keeping everyone up?
- Mental health issues like anxiety and depression top the list, affecting 22% of respondents.
- Physical discomfort keeps 19% tossing and turning.
- Late-night screen time ties with financial anxiety at 15% each.
- Work stress affects 12%, while noise/light and kids trail behind at 10% and 7%, respectively.
And while sleep is free, it turns out people are willing to sacrifice quite a bit for better rest…
Would you take a 5% pay cut for perfect sleep every night for a year? 53% said yes.
Would you trade your next vacation for a week of uninterrupted sleep? Almost half (46%) said that they would.
And nearly half of respondents say they’ve cried from sheer exhaustion, and 23% admit they can’t even remember the last time they felt fully rested for three days in a row.
When asked which health pillar matters more – sleep, diet, or exercise – 63% chose sleep.
So Who’s Dreaming of Sleep the Most?
- New moms – 25%.
- People with mental health struggles – 22%.
- Older adults with insomnia – 13%.
- Burnt-out executives – 10%.
- Financially stressed people – 11%.
- Shift workers – 11%.
- Teachers and caregivers – 7%.
Infographic showing how much people would pay for a perfect night’s sleep
“Sleep has become a luxury item – and for millions, it’s one they can’t afford to lose,” says Kristina Hindes at SleepJunkie. “Whether it’s due to mental health struggles, money stress, or modern distractions, this data highlights a clear need to prioritize rest as a pillar of health. Because when we sleep better, we live better.”
Click Here To Submit A News Tip Or Story