At Any Price Opens Friday in DeKalb

The movie filmed in DeKalb in the summer of 2011, At Any Price, opened last week in New York and Los Angeles and opens in DeKalb at the Carmike, Market Square Theatre this Friday, May 10th, 2013.  Theatre representatives say that the movie will play at least one full week in DeKalb, while an extended play has yet to be determined. Advance tickets are now on sale at the theatre at 2160 DeKalb Ave. in DeKalb, behind WalMart. Showtimes for the movie through the weekend are 1:15, 4:15,  7:10 and 9:45pm each day.

The plot is described as the following:  In the competitive world of modern agriculture, ambitious Henry Whipple (Dennis Quaid) wants his rebellious son Dean (Zac Efron) to help expand his family’s farming empire. However, Dean has his sights set on becoming a professional race car driver. When a high-stakes investigation into their business is exposed, father and son are pushed into an unexpected crisis that threatens the family’s entire livelihood.

The film was shot in various locations around DeKalb County including The Junction and Sycamore Speedway.  Actress, actors and film crew all stayed in local hotels, ate from local restaurants and brought many outside dollars into DeKalb County, not to mention all the excitement!

“This is the perfect way to celebrate National Tourism Week, May 4-12,” said Debbie Armstrong, executive director of the DeKalb County Convention and Visitors Bureau in a press release, noting the film’s crew booked more than 4,500 hotel room nights and generated nearly $950,000 in economic revenue for DeKalb County.

Below are a few pictures taken locally during the filming of the movie. Please click on the pictures for a larger view.

The San Francisco Chronicle calls At Any Price “the first really important film to come along this year.”