- Survey reveals each state’s most beloved local brands.
- Vienna Beef Hot Dogs, Garrett Popcorn Shops + Oberweis Dairy also included.
- Infographic showing the top choices for each state.
From O’Neill surfboards in California to Ben & Jerry’s ice cream in Vermont, and Ford trucks out of Michigan, some products are stitched so tightly into their home state’s identity that they’re practically part of the local flag. But which Illinois-made goods inspire the most pride today?
That’s the question MarketBeat.com, a leading financial media company, set out to answer. Surveying 3,015 respondents, they asked Illinoisans to name the products that make them beam with state pride. The results were as follows:
#1 Wrigley’s Gum (Chicago)
Founded in 1891, Wrigley became one of the most famous chewing gum brands in the world. Chicagoans still love claiming bragging rights every time someone pops a stick – proof their city made fresh breath global.
#2 Vienna Beef Hot Dogs (Chicago)
A Chicago-style hot dog essential since 1893. For locals, it’s more than a hot dog – it’s a badge of honor, complete with strict rules about what you can (and can’t) put on it.
#3 Garrett Popcorn Shops (Chicago)
Famous for its “Garrett Mix” of caramel and cheese popcorn. Ask any Chicagoan, and they’ll admit they’ve demolished an entire bag in one sitting – it’s just that addictive.
#4 Oberweis Dairy (North Aurora)
Family-run since 1915, known for premium milk and ice cream sold in glass bottles. Illinois families swear by the ritual of returning the bottles – a throwback tradition that makes every sip feel richer.
Infographic showing the top choices for each state.
Some highlights from other parts of the country include:
In Arizona, locals take pride in something a bit more enduring than a souvenir treat: PING golf clubs. Founded in Phoenix in the late 1950s, the brand grew from a garage workshop into a global name, yet it remains distinctly Arizonan.
Californians, unsurprisingly, crowned In-N-Out Burger. For them, the burger joint is more than fast food; it’s a rite of passage, complete with whispered tips about the not-so-secret menu.
Coloradans kept things sweet with Rocky Mountain Chocolate Factory, the Durango-born brand that turned handmade fudge and caramel apples into a nationwide favorite.
Kentuckians, meanwhile, took a swing with the Louisville Slugger, a bat that’s powered generations of baseball dreams and still stands as a symbol of America’s pastime.
Marylanders weren’t about to let food pride pass them by. Their pick? Old Bay Seasoning – that famous red-and-yellow tin that locals sprinkle on everything from crabs to popcorn, insisting life simply tastes better with it.
New Jerseyans looked to comfort food too, with Campbell’s Soup emerging as their pride and joy. Since 1869, the iconic red-and-white cans have been a kitchen staple, warming families for over a century.
Perhaps less surprising, New Yorkers opted for luxury: Tiffany & Co. For locals, it’s more than jewelry – it’s a blue box that helped define Fifth Avenue as a global symbol of glamor.
And in Ohio, the choice was all about rubber hitting the road: Goodyear Tires, a nod to Akron’s heritage as the “Rubber Capital of the World.”
Together, these choices tell a story of not only the products themselves, but also reveal how people view their states. Some are proud of food, others of fashion or industry – but all see these items as proof that American ingenuity, craftsmanship, and taste never really go out of style.
Matt Paulson, founder of MarketBeat.com says: “American-made goods represent more than the things you buy – they’re part of people’s identity. When someone in New Jersey talks about Campbell’s Soup or a Californian raves about In-N-Out, it goes beyond the product. It’s about pride in where they’re from and the stories those brands carry with them.”
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